A form clickisn't an inquiry.
What counts as an inquiry and how to check that your team received it.
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Count a delivered inquiry separately from a click.
Why the numbers differ
A visitor may open a form and close it, leave a field blank or encounter a submission error. That's why visits, clicks and inquiries need separate counts.
What counts as an inquiry
An inquiry is a submission the server has accepted and saved. A click without confirmation doesn't count. Retrying delivery mustn't create a second inquiry.
Finding the gap
People open the form but don't submit it? Check the fields and errors. The site confirms success but your team receives nothing? Check delivery.
An illustrative example, not a client case
250 visits → 14 form opens → 5 inquiries
These numbers describe different steps. Adding them up to 269 “leads” would be wrong.
Testing the form yourself
Submit an inquiry marked “test.” Check the site's confirmation, delivery to your team and the analytics record. Repeat on a phone. Exclude tests from the results.
Comparing periods
Compare the same events over equivalent periods. If tracking only started recently, show the start date rather than inventing a “before” value.
First, make sureinquiries reach your team
Only then assess whether website changes help bring more inquiries.
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